Today, Yonn Bokern and I shared the latest insights from our project Het moet wel werken on Dag van het Gedrag in the Fokker Terminal in The Hague. Couldn’t be there but still curious? This is our main take-away:
Support is not a linear process from attitude to behaviour, but a dynamic interaction of beliefs, motives and contextual factors. For organisations, this means that strengthening D&I-support calls for differentiated strategies - strategies which not only remove barriers, but also respond to the different motives behind support, resistance and inaction.
