Today it is Purple Friday! Although visible signs like these are sometimes dismissed as superficial, they can in fact contribute to inclusion. By wearing purple, you signal that you care about the wellbeing of LGBTIQ+ people, which can strengthen their sense of identity safety. This was demonstrated by interviews with bi+ people in our research by the Institute of Psychology at the Leiden University and Bi+ Nederland. This also connects to the research by Kshitij Mor, on the importance of identity conscious communication in attracting and retaining LGBTIQ+ employees.